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Hotelier who made false claims faces £13,600 court bill

18 July 2012

ABERYSTWYTH hotelier Emyr Davies has been fined over £8,400 and ordered to pay costs of £3,000 and compensation of £2,200 after making false claims about his hotels.

Davies, who admitted 12 separate charges of using unfair business practices, had to put guests up in his own home because of over-booking, and claimed he didn’t understand what ‘newly-refurbished’ meant when he used it to advertise one of his hotels, a court has heard.

Davies, who owns Tŷ Belgrave House, the Four Seasons and the Queensbridge Hotel, had used star ratings from Visit Wales when the awards had not been granted and also accepted bookings for the Four Seasons despite the hotel being full.

Some guests who had bookings accepted for the Four Seasons had ended up staying at Davies’ home because rooms were not available at the hotel.

Prosecutor Maggie Hughes, representing the council, said tourism body Visit Wales had revoked the authorisation for Davies to use the bodies star grading after receiving a flood of complaints about his hotels.

Despite this, he continued to display Visit Wales signs at the hotels and on the hotel websites.


Click here for the full story, or see this week's Aberystwyth edition of the Cambrian News



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