Have your say on the future of tourism in Gwynedd

Gwynedd Council is considering introducing a Visitor Levy on overnight stays.

Supporters believe it could generate additional revenue for local services and tourism infrastructure, but before such an important decision is made, it is worth asking whether the full implications have been properly considered.

Tourism is one of Gwynedd's most important industries, supporting thousands of jobs, businesses and communities across the county. Any policy that has the potential to influence visitor behaviour deserves careful scrutiny. When considering the proposed levy, there are several important questions to ask.

At a time of rising bills, taxes and everyday costs, another holiday charge feels like the last thing families need. Gwynedd is very different from many of the destinations often used as examples of successful visitor levies, with around 96% of our visitors coming from elsewhere in the UK rather than overseas.

Around 30% of our customers are price sensitive. Even small increases can change whether families book. At 90p per person per night including VAT, a group of four camping for a week would pay £25.20 extra. which equates to 10% of an average holiday cost. Tourism supports upwards of 35% of jobs in Gwynedd, when we account for local shops, attractions, cafés, pubs and suppliers.

Our area already relies heavily on affordable, value-for-money holidays, such as tents and caravans. Extra costs could send visitors elsewhere. There needs to be a clear, ring-fenced plan, proper governance and accountability before any levy is introduced. The levy will affect short-stay visitors, while those staying for more than 31 consecutive nights will be exempt? Owners of holiday lodges, static caravans and other long-term accommodation will not pay the levy, while families booking shorter, more affordable holidays will bear the burden. The proposed rate includes VAT. So yes, even the tax has tax on it.

If Gwynedd acts alone, we risk becoming less competitive and losing visitors to other destinations.

Read the evidence. See the reports. Make up your own mind. Follow Visitor Levy Gwynedd on Facebook.

Please write directly to your local councillor. Public consultation remains open until July 15, and the final vote takes place on September 24.