AN iconic car that set the land speed world record in west Wales 100 years ago will revisit the site this week.

Carmarthenshire County Council’s Museum of Land Speed in Pendine will welcome the iconic Sunbeam 350hp Blue Bird car to celebrate the centenary anniversary of breaking the World Land Speed Record in 1925, at 150.76mph.

On display outside the museum for one day only from 10am until 5pm on 21 July, it will provide the perfect photo opportunity for visitors to Pendine throughout the day.

The vehicle will also appear on Pendine beach for a photo opportunity during the day to celebrate the 100th anniversary including the magnificent sound of the V12 engine.

The car christened ‘Blue Bird’ by its driver Sir Malcolm Campbell MBE, was the first to exceed 150 mph (240 km/h). The World Land Speed Record of 150.766 mph (242.628 km/h) was set at Pendine beach, Carmarthenshire, Wales on the 21 July 1925. The Blue Bird is now part of the vehicle collection at the National Motor Museum at Beaulieu.

Cllr Hazel Evans, Cabinet Member for Regeneration, Leisure, Culture and Tourism: “We are delighted to see the spectacular ‘Blue Bird’ back at Pendine which previously visited in 2015. The event will provide a fantastic opportunity for both motor enthusiasts and those with a general interest to see the iconic vehicle up close.”

National Motor Museum Trust Chief Executive Jon Murden said: “We are excited to honour such a landmark World Land Speed Record anniversary with this and other events this year, which will both celebrate its importance in motoring history and provide more opportunities to see Blue Bird.”

For the 2025 celebration a section on the National Motor Museum website is dedicated to the history on the Sunbeam 350hp.