THE new owners of the site of Abersoch’s former Whitehouse Hotel have announced work on a new £30m hotel development is set to start in March.

Providence Gate Group Holdings (PGGH) has secured an agreement to redevelop the site and will build a hotel and apartments. Fine & Country Estate agents is already advertising apartments for sale at the complex; a three-bedroom one is on the market from £975,000.

Advertising a range of flats, the estate agent website explains: “Luxury, prestige and exclusivity are just a few of the words to describe this blue riband development by Providence Gate.

“Working with Bespoke Hotels and Fine & Country to bring the best to every customer, these 18 individual apartments benefit from sea or mountain views and offer refined accommodation on two levels with concierge service and access to hotel amenities.

“Picture yourself enjoying all that Abersoch has to offer from the sea to the delightful village, and, at the end of the day, retire to your personal piece of paradise and relax or entertain in style in your own delightful apartment.”

PGGH say the hotel will “offer the ultimate in ‘barefoot luxury’ with access to beach and sea within a few steps”.

It will have 42 bedrooms and suites, a destination restaurant, bar with sea-view terraces, function facilities, gym, spa with swimming pool, treatment rooms and thermal suite which will be set across the ground floor of the hotel all of which will be fully accessible to the public.

Charlie Openshaw, PGGH development director, said: “We are delighted to begin work on this very exciting development. It will bring much-needed hotel accommodation to the Llyn peninsula and open the destination and Wales to an international audience.”

In addition, the development will include 18 apartments set on two floors above the hotel.

He added: “It is no secret that demand for holiday accommodation is at an all-time high in Abersoch. This substantial new-build development is based on the footprint of the old Whitehouse Hotel and has the advantage of meeting some of that demand without displacing or converting residential properties in the town.”

PGGH, who will retain ownership of the hotel, is partnering with Bespoke Hotels, an operator in the international luxury hotel market known in the North West for the award-winning Hotel Gotham and Brooklyn in Manchester, and the five-star Chester Grosvenor hotel.

Robin Sheppard, president of Bespoke said the development “will definitely place Abersoch on the tourism map globally”.

“We are determined the hotel will encapsulate the relaxed, coastal feel of Abersoch itself - comfortable and glamorous in equal measures .

Gwynedd county councillor Dewi Wynn Roberts said: ‘If the peninsula is to take advantage of the economic benefits and jobs that luxury tourism brings, yet without displacing local communities, then it is exactly this type of high quality and sympathetic new build development which is going to be needed.

“The impact on the local economy, both during construction, and afterwards, when jobs and tourism spend is more tangible, will be of great benefit to the community. There will be opportunities for high quality employment for local young people in hospitality in conjunction with local colleges and apprenticeship schemes.”