A small artisan food producer from Ceredigion is preparing for a moment in the national spotlight as its award-winning Bacon Jam features on Channel 4's Aldi: The Next Big Seller.

Welshhomestead Smokery, based in Penuwch, near Tregaron, will appear on the popular television programme on Thursday, 10 December at 8pm, as founder Claire Jesse takes her distinctive Bacon Jam in front of Aldi's buying team.

The programme, formerly known as Aldi's Next Big Thing, sees independent food and drink producers from across the UK competing for the opportunity to secure a coveted place on the supermarket giant's shelves.

For Welshhomestead Smokery, it's an exciting opportunity to showcase the creativity, quality and ambition of a small rural Welsh food business to a national audience.

Known for its bold flavours and artisan approach to food production, the business has developed a range of distinctive meat jams, chilli jams and BBQ rubs, with its award-winning Bacon Jam becoming one of its signature products.

From its production premises in the Ceredigion countryside, the team has worked hard to build a growing business, championing innovative food products with a distinctly Welsh identity.

Now, the spotlight is firmly on Claire as she faces the challenge of convincing Aldi's buyers that Bacon Jam deserves a place on supermarket shelves across the country.

With the outcome remaining under wraps until the programme airs, viewers will have to tune in to discover whether the Welsh producer has what it takes to impress the judges.

Can a little Welsh smokery make a big impression on Aldi?

Find out when Aldi: The Next Big Seller airs on Channel 4, Thursday 10 December at 8pm.

For more information about Welshhomestead Smokery, visit www.welshsmokery.co.uk.