A former WHSmith store in the heart of Cardigan is set to go under the hammer this week, with its guide price reduced by £25,000.

The three-storey building at 17–18 High Street, which most recently traded as TG Jones, is being offered at auction on Wednesday, 11 November, with a guide price of £250,000.

The property was previously advertised for £275,000, but earlier auction listings in August and October were withdrawn.

Auction House London is marketing the freehold building, which extends to approximately 6,155 square feet across three floors.

The ground floor contains around 3,877 square feet of retail space, with offices and additional accommodation occupying the upper floors.

The property is currently vacant, having previously been occupied by TG Jones under a tenancy generating £40,000 annually.

That tenancy was due to end on 1 October 2026.

The sale marks another chapter for a building associated with one of Britain's best-known high street retailers for generations.

WHSmith's high street business was sold to private equity firm Modella Capital in 2025, with its stores subsequently rebranded TG Jones.

However, the rebranded chain experienced financial difficulties, leading to a wave of store closures across Britain, including Cardigan.

Auction particulars suggest the building's upper floors could potentially be converted into residential accommodation or incorporated into a mixed-use redevelopment, subject to the necessary planning permissions.

Its prominent High Street location could also provide opportunities for new commercial occupiers.

The property is listed as Lot 60A in Auction House London's livestream auction, scheduled to begin at 9.30am on Wednesday.

The £250,000 figure is a guide price rather than a confirmed selling price, with additional fees payable by a successful buyer.

The future of the former town centre retailer will depend on whether the property attracts a buyer and their plans for the building.