Gwynedd residents are being urged to take care when buying online.

Fraudsters create fake websites, post convincing ads on social media and list goods on online marketplaces, so Get Safe Online, Police and Crime Commissioner (PCC) for North Wales Andy Dunbobbin, and North Wales Police have joined forces to provide expert advice on shopping safely online for residents as people start buying gifts and other items for Christmas.

Get Safe Online is a service commissioned by the Office of the PCC and the local police force to share information and advice with the people of North Wales.

Get Safe Online want people to be cautious if a seller insists on payment by bank transfer. Once the money has been sent, it can be difficult to get back. Paying by credit card can offer additional protection if something goes wrong.

They warn that fake websites can look remarkably professional. Rather than following links from adverts, emails or social media posts, enter the website address yourself and check it carefully for spelling mistakes or unusual web addresses. There’s also a range of useful tools at www.getsafeonline.org/selfhelptoolcentre

Fraudsters know that bargains attract attention so if the price is dramatically lower than everywhere else, pause before buying. If it looks too good to be true, it probably is. Think before you click. Links in emails, texts and social media messages can lead to fake websites designed to steal your money or your personal information. If you’re uncertain, take time to verify before clicking.

Look for secure checkout pages. When paying online, check that the website address starts with https:// and displays a padlock icon. This shows that information is encrypted, although it shouldn’t be the only sign you rely on.

Purchasing from reputable retailers reduces the risk of receiving fake products. 

Tony Neate, CEO at Get Safe Online, said: “Whether you’re buying a new phone, designer clothing, event tickets, Christmas presents or even a vehicle, it’s worth taking a few simple steps to stay safe. Our advice is simple and easy to follow. Golden rule? If something seems too good to be true, it probably is.”

Andy Dunbobbin, Police and Crime Commissioner for North Wales, said: “As more people begin their Christmas shopping, it’s important that we all take a few simple steps to protect ourselves online. Fraudsters are becoming increasingly sophisticated, using convincing websites, adverts and marketplace listings to target unsuspecting shoppers.

“Fraud can have a devastating impact on victims, both financially and emotionally, which is why prevention is so important. By taking a moment to check who you are buying from, using secure payment methods and being cautious of deals that seem too good to be true, you can significantly reduce your risk.

“Through our partnership with Get Safe Online and North Wales Police, we are committed to helping people across North Wales stay safe online. I would encourage everyone to take advantage of the expert advice available and share it with family and friends as we head into the festive shopping season.”

DC Rachel Roberts, Financial Abuse Safeguarding Officer, North Wales Police, added: “With household budgets often feeling the strain at this time of year, the promise of a bargain can be tempting. However, shoppers are urged to think twice before taking risks online, as scams and fraud continue to target consumers looking for the best deals. 

“Remaining vigilant and taking a few simple precautions can help protect both your finances and personal information. While saving payment details on browsers and shopping accounts may offer added convenience, it can also increase the risk of fraud if your accounts are compromised. Shoppers are therefore advised to avoid storing payment information where possible and to refrain from making purchases or entering payment details while connected to public Wi-Fi networks.

“By staying cautious and adopting safe online shopping habits, consumers can reduce the risk of falling victim to fraud and enjoy greater peace of mind when making purchases.”

For further tips and expert advice visit www.getsafeonline.org