ABERYSTWYTH’S “crumbling” sea defences urgently need a “complete rethink”, a seafront businessman has said in the wake of Storm Brian.

Speaking to the Cambrian News this week, Richard Griffiths, who runs the Richmond Hotel, which sits at one of the lowest parts of Aberystwyth promenade, called for “urgent” action to ensure the economic prosperity of the town and the safety of its residents.

Mr Griffiths praised the county council for its foresight in constructing the new bandstand with wave-returning seawalls, and suggested it should be replicated on other parts of the prom.

“The reality is that there is an urgent need for a complete rethink of the sea defences of Aberystwyth,” said Mr Griffiths.

“We now have the crumbling Victorian wall defences which are being repaired annually, and are in need of a complete rethink of how they are designed for the future.

“The local authority is doing an excellent job, and the walls on the new bandstand did a tremendous job in successfully deflecting the waves.”

Mr Griffiths added: “It might not be popular with people who are worried with the aesthetics of the promenade, but it is vital for the long-term benefit of Aberystwyth and the safety of people who live here.”

Cllr Alun Williams, Ceredigion County Council Cabinet member, agreed with Mr Griffiths’ assessment of the wave-returning walls, but said a national response was needed to the threat of rising sea levels.

“Councils are happy to help but, with 15 out of 22 Welsh councils having a coastline, the kind of major infrastructure planning needed is going to need all levels of government working together," he said.

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