A FFESTINIOG attraction has been recognised for its “outstanding innovation”.

The Llechwedd Deep Mine Tour has been shortlisted for this year’s national Museums & Heritage Awards.

The heritage experience, based near Blaenau Ffestiniog in Snowdonia, saw off tough competition from all over the UK to be named as a finalist in the ‘innovation’ category for its compelling digital re-telling of the Victorian slate industry of North Wales.

The new tour, which launched in March 2016, brings to life the harsh reality of the Victorian slate mine industry in North Wales.

Many of Llechwedd’s guides, who accompany visitors on the tour, have worked in the slate industry, whilst others have family connections stretching back generations, making for “thoughtful and compelling storytelling”.

The Museums & Heritage Awards recognise best practice within the world of museums, galleries, cultural and heritage visitor attractions. Llechwedd has been judged against hundreds of entries to be named as a finalist.

The award winners will be announced at a glittering ceremony in London on 17 May when more than 300 industry professionals will converge in central London to find out who has triumphed.