Young women in North Wales are being invited to apply for the chance to shadow a successful and high-profile female entrepreneur from Criccieth.

Sioned Morys, director of Chwarel Independent Film and Radio in Criccieth is working with gender equality charity Chwarae Teg on its LeadHerShip Business scheme which aims to ensure women become better represented in senior private sector roles.

Women aged between 18 and 25 can apply for the opportunity, which will give them a unique day to learn about entrepreneurship and how the business is run.

The successful candidate will gain first-hand experience from Sioned, an inspiring role model within the private sector, and discover what it really takes to lead a thriving business in Wales.

Twenty years ago Sioned took a chance: she remortgaged her house, bought a camera and set up independent television production company Chwarel.

Sioned, said: “I’m really looking forward to LeadHerShip Business and working with a young woman for the day. I like to think that I would have benefitted from a scheme like this in the past, so I will make every effort to inspire confidence in the successful candidate along with a good sense of how to take knock backs on the chin but keep a determination to learn from them and grow.”

Emma Tamplin from Chwarae Teg said: “LeadHerShip Business aims is to give young women a real insight into the opportunities available to them and to inspire a generation of female leaders.

“Our own ‘Bright’ research shows that a lack of female role models in a range of positions has a real impact on young women and can limit their aspirations, that’s why working with leaders such as Sioned is so vital.

“At Chwarae Teg, we always say that you can’t be what you can’t see, so we hope that LeadHerShip Business encourages young women to see themselves as future female leaders, and that it demystifies positions of leadership.

“Gender should not get in the way of ambitions. It is so important that girls and young women grow up in the knowledge that they will be encouraged to realise their goals, and that as leaders and decision-makers they will be respected.”

Applications for LeadHerShip Business should be made by Friday, 6 December at www.chwaraeteg.com/leadhership-business-leaders