The beginning of August marked the start of World Breastfeeding Week and a mum from Pwllheli is spreading the word about it.

The week aimed to educate mums and mums-to-be about breastfeeding. 

Nurturing and promoting the parent-infant relationship is at the heart of the recently launched Betsi Cadwaladr University Health Board Infant Feeding Strategic Plan that encourages parents to feel empowered and to enable breastfeeding.

Skin-to-skin contact immediately after birth can support early bonding between parents and children and is an important aspect of the plan.

New mum Alice Horwood, from Pwllheli, delivered, now eight month old Loli Mair via emergency c-section at Ysbyty Gwynedd, and received support from midwives and health visitors to start breast feeding.

She said: “I remember having lots of skin to skin time with my baby after she was born.

“I wasn’t able to do much following surgery, and a student midwife helped my baby latch and breastfeed. It was quite difficult to begin with because it hurts.

“My daughter wasn’t latching properly on one side but when the health visitor came round she helped me improve the latch on that side and it was much better.

“I’d made the decision to breastfeed early on in my pregnancy. It was always the only option that crossed my mind and after having a c-section it became almost more important for me to breastfeed."

See this week’s north editions for the full story, in shops and online tomorrow