An appeal against a refusal of plans to site a 5G phone mast at a New Quay holiday park has been lodged.

Following a previous withdrawn application, last year Freshwave Facilities Limited submitted fresh plans to erect a mast and ancillary antennae reaching a maximum height of 23.14 metres, to boost the Vodafone signal, at Quay West Holiday Park, New Quay, some 150 metres from the previous proposal.

The previous plans drew many local objections, with one describing it as a “gargantuan eyesore” that would impact on a cherished nearby family home.

After that application on the edge of the caravan park was withdrawn, following a recommendation for refusal, the new application saw the proposed mast sited closer to the main part of the town, adjacent to the main B4342 road, again on the holiday park grounds.

More than 40 local objections were received by Ceredigion planners, with the town council also strongly objecting, and two petitions, an online one with 160 responses, and a 380-strong paper petition also objecting to that proposal.

The town council’s reasons included the proposed mast was close to nearby households, in a special landscape area, and had said a public consultation should be held with residents.

It also said the mast would only benefit park users rather than locals.

Residents’ objections raised a long list of concerns, including a detrimental impact on landscape and amenity of occupiers, in terms of visual impact, overbearing, overshadowing, and noise, being inappropriate within a residential area and insensitively sited, out of keeping with the locality, an eyesore to look at, no formal consultation undertaken by the developers, a potential detrimental effect on human health, and an impact on tourism.

Ceredigion planners refused the scheme but an appeal against refusal has been lodged with the Planning and Environment Decisions Wales.