A two-day event celebrating the countryside will create a major boost for the north Wales economy with record-breaking sales of £12 million being forecast.

Organisers of the second Welsh Game Fair on 9 and 10 September are expecting to double attendance after the inaugural event last year at the Faenol Estate near Bangor attracted 10,000 visitors. The show is held at Faenol.

James Gower, chief executive of Stable Events, which organises the Welsh Game Fair, said: “We were delighted with last year’s debut event but this September will pack in even more attractions. We’re also expecting to attract even more people, double last year’s 10,000, and to have an even more positive economic impact for the area.

“While we do expect many day visitors the Game Fair will also attract people who come for the whole weekend and stay in the area and also plenty of trade customers as well.

“We expect the average spend to be £600 because we are expecting plenty of trade customers and stands and that along with the fantastic attractions we have at this year’s Fair should be a big draw. Buyers from the major supermarkets are regular visitors to the event and even small producers can pick up large orders and new connections.”­

The potential of the event was underlined in a study conducted by Bangor University about economic impact of the first Welsh Game Fair. Apart from the business done at the show, visitors spent £300,000 in the local area with more than 55 per cent of them staying overnight in local hotels, campsites or in caravans. In addition, organisers spent nearly £130,000 with Welsh contractors in staging the event which also provided a showcase for Welsh food and drink producers.

Dr Linda Osti, a senior lecturer at Bangor University, said: “Properly involving the host community in the event could further develop a sense of cohesion, belonging and pride. The local culture and the local products can be further promoted in an authentic way for the assertion of local traditions.”

Jim Jones, chief executive of North Wales Tourism, believes the Welsh Game Fair is a welcome addition to the region’s attractions.

He said: “We’re 100 per cent behind the Welsh Game Fair which will attract the local farming community and which is being run by a well-established company with a track record of producing similar high quality events across the UK.

“It will attract the kind of people we want to bring in to north Wales. They do spend money and they may well spend two or three days here in local accommodation while they enjoy this rural showcase event. We now have a number of events like this and they bring in people we desperately need because this not only showcases the best of rural north Wales and its traditions and way of life but they also spend money here.