Boost by Dragon Den’s Theo

Thursday 9th June 2022 12:00 pm
Jodie Thomas
Jodie Thomas (Jodie Thomas )

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Llŷn businesswoman Jodie Thomas cried happy tears when former Dragon’s Den star Theo Paphitis chose to highlight her company.

The 26-year-old, who was born and raised in Pen Llŷn, was delighted when the entrepreneur chose Charismatic Cat as one of his three Small Business Sunday (SBS) winners on Instagram on 2 May.

Jodie (left) started Charismatic Cat in 2017.

“I make and sell home fragrance products such as candles, reed diffusers, wax melts and room mists,” Jodie explained.

“I also sell a range of bath and body products and accessories. I was chosen as one of the SBS winners on Instagram on 2 May.

“I was sat on the sofa watching TV when the notification came through on my phone at 8pm on the Monday night and, I won’t lie, I cried for a bit afterwards because I just couldn’t believe it!

“Happy tears, obviously!”

#SBS is a a small business network in the UK with over 3,500 active members.

Each week, Theo Paphitis welcomes six small businesses who tweet, comment or post an image to @TheoPaphitis, describing their businesses to the #SBS community.

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