Ambitious plans for a new swimming pool and facilities at a holiday park near Aberystwyth which “represent a significant investment”, have been given the green light by planners.

Owners of Glan y Mor Holiday Park in Clarach Bay have been given permission to demolish the existing clubhouse and replace it with a new reception building comprising pool, restaurant, reception and offices.

Glan y Mor has been owned and operated by Allens Caravans Estates Ltd since 2017.

The long-established park currently houses 160 static caravans and 155 touring caravan pitches.

The company said it acquired the park “with the intention of it being upgraded and enhanced to bring it in line with the high standards expected and maintained on their other leisure parks.”

The new replacement two storey building will house an indoor swimming pool and restaurant, together with the associated changing facilities and reception.

Ceredigion council planners said the development “represents a significant investment and redevelopment of the holiday park.”

A children’s soft play area, along with meeting rooms and offices will also be incorporated into the project.

In planning documents, owners said: “The construction of the proposed replacement facilities building with its enclosed swimming pool and restaurant will bring Glan y Mor Leisure Park up to a leading and exemplary standard in the industry.

“The building has been designed in a contemporary manner, whilst utilising sustainable materials on the exterior which reflect a maritime and coastal tradition.”

A 40-day pre-application consultation into the plans received no representations from near neighbours or local councils.

The plans were approved subject to conditions by Ceredigion council planners under delegated powers last week.