Tourists should contribute more to the economy and a visitor tax could be introduced, Gwynedd Council’s leader has said.

Cllr Dyfrig Siencyn believes it is time to offer long-term solutions to communities and businesses dependent on the tourism industry, and to address the impact over-tourism is having on the county.

“As leader of the council I don’t think anyone blames the visitors who flock here to enjoy our mountains and beaches after the sustained Covid-19 restrictions placed upon people,” he said.

“In fact, I encourage visitors to come here to take advantage of our wonderful natural assets but I need to stress the importance of respecting our communities and our environment.

“As visitor numbers increase, this Covid-19 crisis is an opportunity for us to look again at how we manage the tourist industry which has such an impact on our countryside.

“Work is already under way at Gwynedd Council to develop ideas for a truly sustainable tourism industry that benefits our communities and the natural environment. At a time when we need to reduce our carbon emissions as a matter of urgency, it is not acceptable to continue to see thousands of cars travelling along our roads to enjoy our beaches, valleys and mountains.

“Part of the solution is for us to control access and create easy-to-use public transport powered by hydrogen generated from a local renewable energy source.

“To do that would require significant investment and access to funding sources from both governments in Cardiff and London.

“We also need to ensure the industry offers sound career opportunities to Gwynedd residents. A well-paid occupation rather than low-paid seasonal work.

“The industry needs to reflect our culture, heritage, and traditions and puts the Welsh language at the core of the history and future of our tourism sector.”

He said more visitors meant more costs, from clearing and collecting rubbish, to repairing paths, to warden salaries and keeping public conveniences open and accessible. These costs are currently placed at the door of local taxpayers.

“There is also some concerns that a large number of visitors are travelling here for the day without contributing much to the local economy,” he added.

“Surely it would be a logical step to request a payment for the privilege of using our valuable assets?

“This could be in the form of a tourism tax as is common in continental Europe or placing a surcharge on individuals using an innovative technology solution, now easily available and accessible.

“A discussion is needed with the Welsh Government to seek a way forward and I am keen to begin that discussion sooner rather than later.”

 He added: “Looking at the impact of Covid-19 on our areas, it has become more apparent than ever before that our rural economy is totally dependent on the tourism industry. Nevertheless, it is shocking that our family income levels are among the lowest in the country. That is not fair, nor is it sustainable or acceptable – and the question must be asked what is the real benefit to our local people?

“We need to promote a much more diverse economy, promoting businesses that are not dependent on visitors only.

“In this new era, of home working, there are great opportunities to establish innovative and exciting businesses of different kinds.”