A Llyn farmer and Bangor schoolgirl are to be the face of an inspirational TV and social media campaign celebrating pride in Wales in the run-up to St David’s Day.

Aspiring actress Efa Roberts, 12, a pupil at Ysgol Tryfan in Bangor, plays the lead role in the advert from Dragon cheese, launched by Wales’ oldest dairy farming co-operative South Caernarfon Creameries based on the Llyn Peninsula.

Carrying the tagline ‘Proud to be Welsh’, the campaign is being launched in conjunction with a social media campaign encouraging people to share what makes them proud to be Welsh, with the hashtag #whatmakesyouproud.

The advert, which is appearing on screens ahead of the big day on 1 March, celebrates the fact Dragon cheese is made locally in Chwilog, with 100 per cent Welsh milk sourced from South Caernarfon Creameries’ 129 farming members across north and mid Wales.

It features Efa reading out a poem about what makes her proud.

She says: “What makes me proud to be Welsh is my dad. Days with him on the farm are the best I’ve had. He gets up with the sun as the cows are grazing. He works so hard and his hugs are amazing. I’m never prouder to be from this land than seeing my family give a helping hand, in making the best cheese I’ve ever had. So from the bottom of my heart… Diolch dad.”

See this week’s north editions for the full story, in shops and online on Thursday