Mobile phone network EE has announced it is to improve coverage in Aberystwyth and along Cardigan Bay to cope with an anticipated influx of tourists this summer.

EE isimproving the 4G signal in Aberystwyth, along the coast and in Snowdonia, as the region prepares for a busy summer season.

A spokesperson for the mobile network said: “The enhanced 4G coverage forms an integral part of Britain’s Emergency Services Network, which is already providing critical communications for some first responder and emergency agencies, allowing them to stay connected whilst they fulfil their vital public safety roles.”

Marc Allera, from BT, who own EE, said: “With many popular seaside locations expecting a busy summer, we’re pleased to be providing improved coastal connectivity.

“The upgrades to our network will help ensure our customers stay connected this summer, even at the busiest times. The additional capacity delivered through improvements to our 4G network, alongside the continued rollout of our 5G network, will help people make the most of their time at the coast, and also provide a valuable lifeline, if an emergency occurs.”

Gareth Morrison, RNLI head of water safety, added: “We do expect coastal areas to be very busy this summer, but if people follow key safety advice, they can stay safe and enjoy their time at the beach and along our coastlines.

“Alongside our lifeboat crew and lifeguards, mobile phones can help people stay safe when at the coast, so improvements to coastal coverage is welcomed. Smartphones can help people plan their day at the coast and check things like the weather, tide times and where our lifeguards are patrolling. Mobiles also allow people to call for help quickly in an emergency situation.

“Whether you’re walking along the coast, angling from rocks, or relaxing on the beach, having the means to call for help in an emergency can be the difference between life and death.”