A masterplan is being created to ‘revitalise and reimagine’ the Royal Welsh Showground.

The Royal Welsh Agricultural Society says the initiative marks a significant milestone in the evolution of the society and showground, reinforcing its position as a foremost venue for agricultural, business, and entertainment events and playing a significant role in the region’s economy.

The showground, located in Llanelwedd, has played a leading role in the development of agriculture and the rural economy in Wales for over a century.

The showground is over 150 acres with over 40 buildings and is a permanent place of work for over 30 of the society’s staff and several agriculture organisations.

In addition to the society’s three annual events; the Royal Welsh Show, one of Europe’s largest agricultural shows, the Winter Fair, and the Smallholding and Countryside Festival, there’s a comprehensive programme of other high-profile events held throughout the year using the conference facilities and exhibition spaces, making the showground the premier agricultural and events destination in rural Wales.

The forthcoming masterplan and visioning study aims to revitalise and reimagine the showground, ensuring its continued relevance and success for generations to come.

The study will identify a co-ordinated range of opportunities, set within the national and mid Wales context, for new investment and development.

Key objectives of the study include enhancing existing facilities and the running of major events, strategies to maximise its contribution to the local and regional economy, minimising the environmental footprint and enriching the cultural and educational offerings of the showground.

The RWAS is collaborating with planning experts Owen Davies Consulting to undertake the project.

RWAS chief executive Aled Rhys Jones said: “The Royal Welsh Showground has been an integral part of the Welsh rural economy and culture for generations.

“This masterplanning and visioning study represents our commitment to shaping its future in a sustainable, inclusive, and forward-looking manner. We look forward to participating in this exciting journey with our local community and stakeholders as we chart a course for the next chapter of the Royal Welsh Showground.”

The study has been supported by the UK Shared Prosperity Fund (UKSPF) for Mid Wales and is expected to be completed by early 2024.