YOUR views are being sought on how to secure the economic future of an area of Ceredigion described as “one of the UK’s last great wilderness” areas.

Cynnal y Cardi, a Welsh Government and EU-funded sustainable rural communities project operating in Ceredigion, are conducting a feasibility study called the Uplands Regeneration Study as part of a public consultation within the Pentir Pumlumon Uplands area.

The area covered by the study is from the A44 Ponterwyd to Capel Bangor, eastward to Devil’s Bridge, Cwmystwyth, Pontrhydygroes, Pontrhydfendigaid and Tregaron, and also includes the Ystwyth Valley down to Llanilar, and small villages such as Llanfihangel y Creuddyn.

Pentir Pumlumon, which is a non-profit group of businesses which promotes the area, has asked independent specialists Miller Research to carry out a research and development project looking at ways of building tourism and economic activity in the uplands area.

The work aims to build on the current offer to visitors, networking resources and identifying themes to encourage extending the season, lengthening stays and increasing spend.

A Cynnal Cardi spokesperson said: “The Ceredigion Uplands form part of the Cambrian Mountains and offer one of the UK’s last great wilderness areas.

“However, aside from the tourism honeypot of the Vale of Rheidol Railway and the Devil’s Bridge Falls, the visitor offer is very much focused on independent travellers and long-term repeat visitors.

“There has been little marketing to build awareness of the area’s outstanding natural resources, important heritage sites and potential for world class activity tourism.”

The final workshop in a series of three will take place from 4pm on Monday, 5 December, in the Bwlch Nant yr Arian Visitor Centre.

For more information, or to express your interest in joining the workshop, e-mail: [email protected]

People are also being asked to complete a short survey about your views and experiences of the Ceredigion Uplands to be entered into a prize draw for the chance to win a £100 outdoor activity voucher.

To complete the survery, visit www.surveymonkey.co.uk/r/Upland_Tourism_Research.