A campaign dedicated to challenging attitudes and behaviours that lead to violence against women is recruiting male ambassadors.

Mid and West Wales MS Joyce Watson and the Women’s Institute joined forces to set up the Not in My Name campaign in 2012. Over the years, the campaign has gathered the support of male choirs and sports clubs, including Cardiff Devils ice hockey team, the Welsh Rugby Union, Glamorgan Cricket, and Olympian Christian Malcolm.

The campaign, which launched on 18 October, asks men and boys to make a stand against male violence by making the White Ribbon promise to “never commit, excuse, or remain silent about male violence against women”.

They are now urging men and boys to step forward and join the 2021 campaign.

To mark the 16 Days of Activism Against Gender-Based Violence, which runs from 25 November to 10 December, a cross-party stakeholder event will take place online on 22 November followed by a candlelight vigil at the Senedd starting at 6pm to show solidarity with victims of violence against women across the world.

Joyce Watson MS said: “Male ambassadors are playing a huge role in changing attitudes and I urge more to come forward to help tackle violence against women and girls.”

The campaigner established White Ribbon campaigning in Wales 17 years ago, recruiting former Welsh International Derwyn Jones as the first Welsh ambassador in 2008.