A NEW director has been appointed at Aberystwyth Arts Centre.

A council member of the Arts Council of Wales, Dafydd Rhys was director of content at S4C from 2012 to 2016.

During this time, he was responsible for leading a team that commissioned a diverse range of programming including the Hinterland detective drama series, which was filmed in Ceredigion and which has been sold across the globe.

The vice-chancellor of Aberystwyth University, Prof Elizabeth Treasure, said: “Dafydd Rhys has extensive experience in the creative industries in Wales and I am delighted that he will be joining the university as director of our award-winning Aberystwyth Arts Centre.

"He brings with him an inspirational vision for the future of the arts centre, which plays such a pivotal role in the cultural life of our campus, our community and our nation.”

Amman Valley-born Mr Rhys said: “It is an honour to be given this opportunity to lead an arts centre which has made such a valuable contribution to the cultural life of Aberystwyth and the nation.

"Building on firm foundations, I look forward to working with the centre’s team of dedicated staff as we embark on an exciting new chapter. Our mission is clear - to further enhance the reputation, relevance and importance of this iconic institution for the people of Aberystwyth and Wales.”

Mr Rhys replaces Gareth Lloyd Roberts who decided to leave his post to go to “pastures new” in January 2017. He was preceded by long-time director Alan Hewson.