Seven Asda stores located in north Wales including Asda Pwllheli have recently launched a trial for an Inclusive Hour which is designed to help customers with autism and dementia and others who struggle with loud noises.

Between 10am and 11am every Tuesday the stores will be turning off the radio, displays, tannoy announcements and other noises.

Pictured, from left to right, are: Huw Jones Evans, Greta Griffith, Donna Jones (NHS Gwynedd Dementia team), Gari Hughes (Asda Pwllheli staff), Mick O’Dowd, Maggie O’Dowd, and Jo Scott and Jacqui Hordell (Asda Pwllheli staff).

See this week’s north editions, in shops and online now