Ceredigion County Council’s Cabinet has approved proposals to tender out parts of the promenade and beach for a trial period during this summer.

After negotiating changes to the exclusivity of use of a section of the promenade, the council has received a number of new enquiries for longer-term use of the prom for seating areas and food and drink sales.

There have also been enquiries for selling seafood, a food van and ice cream sales on the beach.

The aim is to trial the scheme this summer before making a long-term plan for use of the promenade by businesses in the future.

Businesses will be able to submit tenders to use sections of the promenade for food, drink and seating.

Ceredigion council says it would like to see quality submissions that promote the Welsh language and local produce, and that the old Welsh historic cultural tradition of the promenade is retained as far as possible.

Cllr Rhodri Evans, the Cabinet member responsible for economy and regeneration, said: “I want to thank council officers who quickly brought the proposals together to make sure we can offer fantastic opportunities to make the prom an even better place to visit this summer.

"We are committed to supporting the Ceredigion economy, and this decision helps us to do that.”