VICTORY was sweet for one wine merchant in Dolgellau at this year’s Sherry Wine Festival.

Selected from nearly seventy participants, Dylanwad Wine was one of five winners announced recently.

The shops won their accolades for having organised the best, most successful Sherry promotions during the 2017 campaign and will now celebrate in style on a trip to Jerez, southern Spain this month.

The Sherry Festival ran from Monday 5 - Sunday 18 June.

All participating wine merchants received a free pack, containing posters, bunting and chalkboards to use for their in-store displays, along with t-shirts and aprons for the staff to wear and consumer goodies as giveaways.

Dylan Rowlands, owner of Dylanwad Wine, said: “We sold more Sherry in this period than they would normally sell during a year, a great success for us in our small rural town.

“I also carried out a tutored tasting on sherry on the Welsh TV programme Prynhawn Da, which was viewable via our Facebook page.”