On the 10th day of the Cambrian News Great Christmas Giveaway, there’s a £50 voucher up for grabs to spend at the L’Armoire women’s boutique in Llanidloes.

What makes this revolutionary boutique stand out in Wales?

Small businesses can come and go, leaving a few of the oldest establishments to hold the fort against the competitive powers of the high street.

Therefore, when one of the largest butcher’s shops under royal patronage in Montgomeryshire, Hamers of Llanidloes, closed its doors, there was great speculation as to what would take its place. 

The distinguished Victorian facade and olde world interior, with long, marble-topped counters and brass-bound furnishings, became instantly irresistible to one local lady, farmer’s daughter Laura, who’d long held a dream of opening her own boutique. 

Laura’s vision to provide beautiful designer clothes for women of every age, shape and personality has earned her some justified fashion stripes on the streets of Wales. Buying trips to London and Paris culminate in a shop floor that’s a spectacle of style and elegance. 

Brands such as Oui, Joseph Ribkoff, Betty Barclay, Crea, Sahara, Bitte Kai Rand and many more fill the shop’s tempting rails of beautiful clothes. 

The chic occasion wear department is a reassuring place to be if you’re the mother of the bride or groom, with outfits galore to choose from. So if you’re heading off on a cruise, a day at the races, are a wedding guest or just need to update your style, you’re in the right place.

Special occasion dresses, hats, fascinators, shoes, handbags and jewellery to complete your look are also the order of the day here. 

L’Armoire has been the winner of the Welsh Wedding Awards best occasion wear boutique for the past six years, with customers travelling great distances, assured of finding the right outfit to make them feel confident and happy.

Discreet style advice is always on hand and customers are offered a fast turnaround on alterations. Visit their website at www.larmoire.co.uk.

To enter this giveaway, follow the instructions on our Facebook and Twitter pages. The giveaway closes at 5pm on Friday, 14 December.

Read all about the Cambrian News Great Christmas Giveaway and what’s on offer here

Usual Cambrian News rules apply. Employees and immediate families of the Cambrian News and L’Armoire are not eligible to enter the competition. Winners will be chosen at random after the closing date. The editor’s decision is final. The prize is as depicted. No cash alternatives will be offered.