An artificial intelligence technology company has chosen Ceredigion as its centre of operations – bringing with it 50 new jobs to the county.

Delineate, a research technology company pioneering new ways of gathering consumer insights – and whose customers include major food and drink brands – will base their international headquarters in Ceredigion, it has been announced, although no details have been released yet on where in the county they will be based.

This announcement comes as Wales Tech Week, which is being held from 16 to 18 October, celebrates Welsh technology and champions the industry on an international stage, promoting local expertise in emerging technologies and investment in the Welsh tech scene.

The new office will house 50 employees working across a range of roles in the business, whose innovative approach to conducting surveys helps brands understand their customers and the world in real-time to make better business decisions.

Delineate is the first business in this research technology sector to establish a presence in the area.

The move is in part due to the rollout of superfast broadband in the area, which has enabled businesses to choose Ceredigion as a location by bringing fast, reliable connectivity that boosts business capabilities.

Delineate CEO and founder, James ‘JT’ Turner, said: “Having fallen in love with rural Wales over 25 years ago, when looking to put down roots and grow our business Ceredigion was a natural choice.

“We didn’t get here on our own. Our work with partners like Business Wales and Ceredigion council has been crucial.

“If we can help others in the tech ecosystem take steps towards similar success of their own, I’d be delighted. I can’t wait to show people what’s next for Delineate and its people in this beautiful part of the world.”

Economy minister Vaughan Gething, said: “It is great to see global companies such as Delineate taking a Wales-first approach and providing high value and skilled employment in west Wales.

“The investment that the team are making will not only be good news for the region but for the Welsh economy more widely, and for our growing tech industry.

“Our ambition is to attract investment through the implementation of our Economic Mission, and we will continue to identify ways to support businesses to deliver for our local economies.”

Cllr Clive Davies, Ceredigion County Council cabinet member for economy and regeneration, said: “We have identified supporting businesses to get started and grow as a key priority in our economic strategy. Ceredigion is a county where many have established thriving and successful businesses.

“The investment by Delineate is warmly welcomed by Ceredigion County Council, and we look forward to seeing the launch of the new office create many opportunities for our people and for our wider business network.”

Steffan Evans, production director at Delineate, said: “Delineate has given me the chance to build a successful career in the area I’ve always called home. Our clients are based all over the world and I love that I can represent west Wales in what I do, while working for a company revolutionising a traditional industry with a brand new technological approach.”