A Llanidloes boutique has found another constructive way to support the town’s Sending a Message in a Bottle campaign to reduce plastic waste.

The owners of L’Armoire have shown they are taking the message seriously by finding environmentally-friendly products in the form of ladies’ coats made from recycled plastic taken from our oceans.

Waste 2 Wear puffy winter coats and jackets are a great way to keep warm, look stylish and support the environment. Made from recycled plastic bottles – 30 per cent of which has been recovered from our oceans – they are fast becoming firm favourites.

The coats and jackets come in three bright colours and are available in two different lengths.

Phil Stallard, organiser of Sending a Message in a Bottle, said: “L’Armoire has joined many other businesses in Llanidloes with forward-thinking, plastic-reducing policies that are helping to keep our environment plastic-free.

“Our mayor, Janet Crisp, has been massively supportive of the campaign from the outset and I’m pleased to see how great she and the other ladies look in these fabulous eco-friendly coats.

“Llanidloes is the first town on the River Severn, our longest river, and it’s great to see ocean plastic making the return journey from sea to source.”

Sending a Message in a Bottle aims to reduce plastic waste from source to sea. Plastic reduction includes finding a market for existing plastic in a world where 300 million tonnes of new plastic is created every year.

See this week’s south papers for the full story, available in shops and as a digital edition tomorrow